This was like the Final Boss of this class for the semester. We had to create an entire brand identity for a Subscription Service. It had to be a product that you would receieve in the mail on a regular basis, like once a month, and we had to invent a name, a logo, packaging, website, a catalogue. We had to make everything. I ended up going with a Candy Subscription service called "Candy Caboose", and the idea was that every month was a different variety of candies with a specific theme. This was the Space theme, or "Picnic on the Moon".
The design of the logo was a journey in and of itself. I really wanted to emulate the 60's, San Francisco, Wes Wilson melting text look, and it was quite an undertaking to try and balance readability with that drug trip look. Wes Wilson didn't give a damn about Readability, but he didn't have to because he was Wes Wilson.
As you can see, the process of coming up with the logo was quite long and involved. I tried out a lot of things and went in several different directions before arriving at where I am now.
I even made an animation of this logo for my Intro To Motion class. Fun right?
This is the business card mockup. The business card is supposed to match up with all the different hypothetical themes, so it's not conformed too closely to the designs for the Space branding, this is meant to represent the brand as a whole.
The fun thing about this brand is that it has a mascot, it's this little Space Man called the Candy Cadet, and every box comes with a Candy Cadet action figure with a custom skin modeled after the box's theme.
This is the front and back cover of the catalogue, and what follows are the pages that lie between.
This is the home page of the Web Site I designed. I've never designed a website before from scratch so this was an interesting experience. I will say I was pleasantly surprised because XD is by far the most user friendly Adobe product out there, probably because they know they're catering to Artists getting into Web Design not Web Designers getting into Art. What follows is the rest of the desktop version, followed immediately by the mobile version. Isn't this fun?
If you made it this far, good on you! This was the first time I ever did anything remotely like this. I am undoubtedly an Illustrator first and a Graphic Designer second, so there were a lot of Challenges in this assignment that were not in the others.
My favorite part of the process was defininitely the moodboard and concept. I was so young and naive, not at all processing how much there was to do and just how little time I would have to do it. I really wanted to get a Wes Wilson, Wes Anderson, Mary Blaire meets Yellow Submarine vibe, and I just didn't have time to really make it all come together. But I'm not too down on myself about it, because I get the feeling that a project of this scale normally takes a lot longer than what I had. I think I definitely would have pulled off what I envisioned if this were a thesis project because I would have way more time to develop the patterns and the interfaces. And I would probably take the time to actually figure out how to do proper mockups.
